Purush

Partner in this clothing company, also responsible for design direction.

freelance project

PROCESS

INSPIRATION

Purush focused on the use of khadi, a traditional Indian hand spun fabric. One of Ghandi's major acts was to politically organize the khadi producers who were typically poor. He helped to improve their lives, and Purush was inspired by him.

EVENTS + RETAILERS

To get the word out about Purush, events were scheduled at Rockaway Beach, a Manhattan gallery, and at shops where Purush products were available.