Managed furniture collection and designed bespoke pieces for client projects of all scales. Specialized in hardwood furniture, upholstery & millwork for commercial, residential & hospitality industries. Guided projects from initial concept, quotes, & into production at large Brooklyn workshop. Produced 3D renderings & shop drawings. Coordinated relations with clients, retailers & media. Conducted digital photography, managed website, social media, & online retailers.
Worked directly with ownership to design and develop a comprehensive furniture collection. Involved in all aspects of process from concept ideation, sketching, CAD drawings, to manufacturing. Evaluated prototypes for inclusion in product line. Initiated market research & benchmarking. Developed relations with the media, clients, suppliers & workshops. Conducted photo shoots, social media & marketing. Redesigned website, wrote product descriptions.
Partner in this startup furniture collection. Focused and reorganized brand to appeal to the luxury boutique hotel & residential interiors market in NYC. Approached online retailers & built contact list. Designed website & online presence.
Assisted in the development of this startup brand geared towards the hospitality industry. Designed exhibition booths for trade shows including ICFF & BDNY. Generated furniture concepts. Designed branding including logo & website.
Created and developed this online store featuring collection of vintage clothing, records and items for the home. More of a hobby than anything else.
Founded this eclectic boutique located in Greenpoint, Brooklyn with friends. Shop featured housewares & apparel made by local like-minded designers & artists.
FREELANCE DESIGN CONSULTING
Using ten years industrial & graphic design experience to assist a variety of small businesses in a number of ways, including designing storefront layouts & floor plans. Developed branding and online strategy for startup companies. Designed websites, and organized furniture & clothing into collections.
Branding / Identity
SKILLS & ABILITIES
Adobe Creative Suite | 3D Rendering | CAD Shop Drawings
Digital Photography | Web Design | Social Media | Blogging
Project Management | Design Coordination | Production Troubleshooting
Business Strategy | Marketing | Sales | Client Relations | Media Relations
Conceptual Design | Product Development | Prototyping
Hand Drawing | Color Theory | Copywriting | Branding | Identity